Bodybuilding.com partners with Retail Ecommerce Ventures to accelerate growth
Bodybuilding.com, the online fitness store, has struck a deal to partner with Retail Ecommerce Ventures (REV), a global leader in e-Commerce with a rapidly growing roster of well-known brands, to accelerate growth.
Bodybuilding.com specializes in dietary, sports, and bodybuilding supplements. Its platform includes an e-commerce store with private label (Signature) and third-party brands, an interactive fitness coaching app (Bodyfit), and a loyal online community, (BodySpace and Forum), with over 15 million registered members.
REV's all-star team of e-Commerce veterans will bring their deep domain expertise into substantial operational roles within Bodybuilding.com and help build upon the company's considerable online footprint.
Tai Lopez, Co-founder, REV: "We couldn't be more excited to become partners in the Bodybuilding.com platform. My dad was a professional bodybuilder, and this is a brand I have been passionate about for nearly two decades. This company's history is only in its first inning, and at a time when there's so much noise and confusion on the internet, Bodybuilding.com's trusted content, products, and community are more valuable than ever."
This partnership marks yet another high-profile deal for REV, whose mission is to transform iconic legacy brands into ecommerce success stories. Their impressive portfolio includes globally-recognized brands, such as Pier 1, Radio Shack, Dressbarn, Ralph & Russo, Stein Mart, Franklin Mint, Modell's, MentorBox, FarmersCart, Linens 'n Things, and more.
Karl Walsh, CEO, Bodybuilding.com: "We are thrilled to welcome Retail Ecommerce Ventures into the Bodybuilding.com family. Their expertise in e-Commerce, digital marketing, technology, and community-building is a significant value-add to our platform and will further catalyze our growth both domestically and internationally. At Bodybuilding.com, we are stewards of a legacy that supports individuals building their bodies and their lives – and this relationship will enable us to achieve our mission at an even greater scale."
Bodybuilding.com has been helping people achieve their fitness, health, and wellness goals since 1999 alongside a loyal community of lifestyle enthusiasts that now boasts +11 million social media followers and +5 million YouTube subscribers.