Crypto-native startup partners with Viator, adds over 400,000 tours and activities worldwide

Crypto-native startup partners with Viator, adds over 400,000 tours and activities worldwide

Published: 19-03-2021 12:48:00 | By: Pie Kamau | hits: 1222 | Tags:, the blockchain-based travel booking platform with over 3 million travel products in 230 countries and territories covering 90,124 destinations,  announced a strategic collaboration with Viator, a Tripadvisor company and leading resource for tours and activities worldwide.

The collaboration, which follows recent partnerships with, Expedia and Agoda, bolsters's product suite and cements the platform as one of the world's largest online travel agencies (OTAs). With over 3 million travel products now available globally, this marks another significant step in the company's promise to bring cryptocurrency mainstream via the travel industry.

Backed by industry giant Binance, enables  users to book Hotels, Homes, Flights, and now Tours and Activities using more than 30 different cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), and AVA,'s native cryptocurrency – in addition to traditional payment methods. The integration with Viator provides access to more than 400,000 bookable activities that travellers can easily discover and book with's Best Price Guarantee.

Juan Otero, CEO, "We're thrilled to partner with Viator to offer our users an extensive choice of tours and activities. This strategic collaboration also makes one of the largest OTAs in the world in terms of the number of travel products available, which now includes a range of unique travel experiences."

The tours and activities segment, estimated  to be worth over $150 billion, represents 10% of the global travel market and is the third-largest travel segment in the travel industry after flights and accommodation. The segment is also one of the fastest growing in the industry, with Tripadvisor, Airbnb, and Expedia all making significant investments and inroads in tours and activities.

Viator is a leading marketplace for tours and activities around the world. Now,'s users will be able to take advantage of this integration to book any listings on Viator's marketplace.

Since its inception in 2017, has secured several partnerships with travel giants to offer a one-stop-shop solution for its users while also facilitating more ways for consumers to book travel with cryptocurrencies.

As a crypto-native startup, is in a strong position to provide value add in the burgeoning OTA market, which is expected to exceed 10% CAGR to generate revenue in excess of $1 trillion by 2023, according to a 2019 report from Market Research Future.