Digital-legacy startup GoodTrust raises $2.3m in seed funding round, launches new platform
GoodTrust, the digital-legacy platform startup, announced it closed a $2.3 million seed funding round led by Bling Capital, Synetro Ventures, Azure Capital Partners and Silicon Valley angel investors including Nikesh Arora, Bobby Lo and Christian Wiklund. Other angel investors feature several current and former Google executives including Scott Levitan, Arjan Dijk, Tony Fagan, Jori Pearsall and Gopi Kallayil.
Founded by former Google executive Rikard Steiber, GoodTrust provides a secure digital-legacy platform for online accounts, social media, financial accounts, photos, documents and more. GoodTrust provides a straightforward and simple way of managing all these assets today as well as designating and sharing access with loved ones and other trusted third parties to organize, secure, protect and preserve anyone's 'digital afterlife.'
In addition to planning for the future, GoodTrust also helps families who lost someone take care of the deceased person's digital assets by memorializing social media pages (e.g. Facebook), secure photos (e.g. Google Photos), stop subscriptions (e.g. Netflix) and close down accounts (e.g. LinkedIn). GoodTrust also recently launched new features including Last Goodbyes to create a time capsule with an email, social post or video that can be shared after someone passes away.
Ben Ling, Founding General Partner, Bling Capital: "The importance of anyone's digital legacy has never been more relevant as our real and online worlds continue to intertwine. I believe the team at GoodTrust is uniquely positioned to solve this global challenge with its innovative approach to protecting those priceless memories, stories and digital assets."
Margo Georgiadis, Managing Partner, Synetro Ventures: "The events of this past year have reminded us all how important it is to protect our family and our legacy. GoodTrust provides a critical service to help everyone protect our personal digital footprint at a time where we all live our lives online more than ever before. We are excited to partner with Rikard and team to realize their boldest ambitions to help consumers at scale."
Mike Kwatinetz, Founding General Partner, Azure Capital: "People create a will to ensure the division of their physical assets among heirs takes place according to their wishes and GoodTrust enables the same control over digital assets, memories and reputation. Over time, using GoodTrust should prove to be equally as important as the traditional means."
Rikard Steiber, CEO, GoodTrust: "We believe that everyone has the right to control their digital afterlife and that your priceless memories and assets do not get lost forever after you pass away. We have an exciting product roadmap ahead to help preserve anyone's human story in the digital world."