Hilversum-based software platform Instruqt raises €15m to help companies improve product demos, trainings

Hilversum-based software platform Instruqt raises €15m to help companies improve product demos, trainings

Published: 09-05-2023 13:28:00 | By: Pie Kamau | hits: 2965 | Tags:

Instruqt, the product-led growth platform that transforms the way tech professionals learn new technologies with interactive product experiences, announced it has raised €15 million Series A funding led by Blossom Capital.

Since its launch, Instruqt has hosted more than 1.6 million training and sales demos, built by more than 2,000 active content creators to more than a million engaged prospects and learners.  Customers of Instruqt include some of the biggest names and unicorns in software and product-led growth, from RedHat to MongoDB, Datadog, and HashiCorp, transforming their sales, enablement, onboarding, and training. These global tech leaders use the platform to: 

  • Build self-service demos and free test drives for prospects
  • Boost lead generation through interactive product education
  • Offer live workshops and sales demos that turn prospects into buyers
  • Provide customers with self-paced tutorials to help them onboard and train
  • Onboard and upskill internal tech teams 

 

Coert Baart, CEO, Instruqt: “We’re incredibly proud of the success we’ve had to date, created by offering real value that shifts the dial for our customers. Having been bootstrapped since day one, it would always take a VC who truly understood our vision for us to take outside capital. With Blossom, we now have the support and networks to take Instruqt to the next level and beyond.”

Founded in 2018, Instruqt was incubated and initially backed by Xebia, a digital software and services company headquartered in the Netherlands. Xebia is renowned for its forward-thinking approach to innovation and entrepreneurship. Xebia has been an incubator for spin-offs like XebiaLabs, successfully sold in 2017, Stackstate, and Instruqt.

Ophelia Brown, Founder and Managing Partner, Blossom Capital: “Instruqt hits the sweet spot for buyers and sellers alike when it comes to tackling the key challenges faced in all sizes and sectors of business. Its growth is a testament to how important putting products and software features at the heart of your business strategy can be. We’re delighted to not only be investing in this round but to be Instruqt’s first venture partner.” 

www.instruqt.com