Influencer platform Primetag raises €3.5m round to accelerate growth

Primetag, the data & martech company specialised in influencer marketing analytics has announced a funding round of €3.5 million co-led by Iberis Capital and Indico Capital Partners. The funding is aimed at accelerating product development and expansion into new clients and markets. The funding will allow the company to accelerate its product pipeline, expand market and sales capabilities crucial for the expansion into new markets and finalise testing an MVP for a new business line.

Manuel Albuquerque, CEO, Primetag: ''We have been fine-tuning our platform for some time and are now at a position where the core product can already be scaled globally. This round will enable that movement and also to continue adding more data analytics capacity to our global clients.''

Primetag provides an end-to-end Influencer Marketing SaaS modularised solution for brands and agencies. The software platform enables marketing planning, measurement and optimization of campaigns and influencers, resulting in a unique product that provides omni-channel measurement including a deterministic attribution of both on-line and off-line sales conversions. Primetag´s solutions and services cover 50+ markets and aim at becoming a global reference in influencer marketing analytics and business intelligence innovation.

João Henriques, Partner, Iberis Capital: ''Primetag brings together a highly differentiated technological approach that allows brands, agencies and creators to take a leap forward in professionalising the management of this increasingly relevant medium. It pairs this technological component with a management team with in-depth knowledge of the market, experience and global ambition that allows it to legitimately aspire to a leading position in this space. Iberis is very proud to be part of Primetag’s journey.''

Stephan Morais, Managing General Partner, Indico Capital Partners: ''The influencer marketing sector continues to experience rapid growth, fundamentally transforming brand advertising strategies. As this industry evolves, the demand for tailored and sophisticated data analytics increases. Primetag's software is at the forefront of this transformation, offering data-driven solutions in influencer marketing analytics, and we are proud to support the company in its path to becoming a global category leader.''

Primetag is set to revolutionise the world of Influencer Marketing by becoming a meeting point for brands, agencies, agents and influencers to connect and grow their businesses. Enabling its users to measure every single campaign’s KPI with a full funnel view in real time, it’s designed to make influencer marketing easier to manage and scale and more ROI-driven.

www.primetag.com