Influential global Marcomm network to partner with Mediaspace.global

Influential global Marcomm network to partner with Mediaspace.global

Published: 27-10-2020 09:36:00 | By: Pie Kamau | hits: 1315 | Tags:

International Advertising Association is partnering up with its youngest member, Mediaspace.global, the brand-new professional social platform for media, marketing, tech, innovation and regulation.

Dagmara Szulce, global Managing Director for the International Advertising Association and Kinga Incze, Founder and CEO of Mediaspace.global formed a strategic alliance on a Zoom call on the 16 Sept 2020. The partnership begins with the global IAA conference, Creativity4Better on the 27-28 October 2020.

This partnership brings both parties a greater influence to help tackle the global crisis and industry challenges by the power of brands, communication, professional networking, collaboration and innovation.

The International Advertising Association (IAA) is the most powerful global network for the marcomm industry with members in 53 countries all around the world.  It is a unique strategic company which champions the common interests of all the disciplines across the spectrum of marketing communications- from advertising to media companies to agencies to direct marketing firms and individual practitioners. IAA’s objective is to help tackle the global crisis to prove brands can be the engine for economic revival.

Mediaspace was born in May, during the first peak of the COVID-19 crisis to connect stakeholders from the media, marketing, tech, innovation, regulation and policy making professionals.

Mediaspace provides an independent social platform, as well as Members’ Daily Video interviews, proprietary business intelligence services, curated news and market insights. Mediaspace started their own online event series in September - ‘Regulation Meets Market & Innovation’.

The goal of the platform is to break professional bubbles and support collaboration, knowledge sharing, business networking, as well as to help professionals and businesses find new opportunities on a truly global market in the era of social distancing. It’s free to use, only premium services will be subscription based coming later.

Dagmara Szulce, Managing Director of IAA said: ''The role of communication and so the role of IAA is more important than ever. This unprecedented global crisis makes us collaborate more, be more creative and find new ways to transform our industry for the better. The keep changing consumer habits, technical developments and regulatory frameworks bring continuous challenges and make thought leadership crucial. We at IAA have the power of the most influential brands and have the knowledge to share it widely – with more corporations, SMEs and students globally, so they can use the power of creativity, advertising and communication to grow. On this mission collaborating with Mediaspace brings mutual benefits to reaching out to more decision makers and engage with them, while also involving the next generation of professionals.''

Startup Weekly recently did an interview with Kinga Incze, founder of Mediaspace.global. Read this interview here.

mediaspace.global