Martech startup Ziflow raises $6m in expansion funding to meet growing demand for creative collaboration

Martech startup Ziflow raises $6m in expansion funding to meet growing demand for creative collaboration

Published: 08-04-2021 17:05:00 | By: Pie Kamau | hits: 944 | Tags:

Ziflow, industry's player in creative review and approval solution for agencies and brands, announced the raise of $6 million expansion round, led by Companyon Ventures, with participation from Riverside Acceleration Capital (RAC), bringing total funding to approximately $7.3 million. The funds will be used to accelerate the expansion of Ziflow's product development and customer facing initiatives to meet the growing demand for enterprise-ready creative collaboration tools that compliment today's remote working environments. 

Ziflow empowers marketing and creative teams and agencies of all sizes to overcome complex review and approval workflow challenges, making team feedback effortless, more streamlined and efficient. Its next-gen platform provides users with rich annotation and markup tools, real-time collaboration capabilities, and automated workflows to simplify the entire review and approval process. Founded by market leaders, Ziflow is the only standalone online proofing solution that offers a secure, enterprise-ready environment where creative content can be reviewed from anywhere, on any device, with any workflow.

Anthony Welgemoed, CEO and Co-founder, Ziflow: "With support from Companyon Ventures and Riverside Acceleration Capital, Ziflow is primed to enter its next chapter of growth and achieve its vision of helping teams review and approve content, regardless of type, device or workflow. Our approach is already proving to be a success, with close to one million users relying on Ziflow every day to get real, actionable results. We are eager to continue our rapid growth, and extend our market leadership for online proofing."

Driven by the impacts of COVID-19, marketing and creative teams are remotely producing more content for more channels than ever before. Such a high volume and variety of work often leads to painful bottlenecks to ensure that it crosses over the finish line. For customers, Ziflow acts as a single source of truth for associated feedback and approvals that were previously accomplished via hallway conversations, emails and printouts, but now require a fully digital approach to embrace and enable today's remote working scenarios.  

Firas Raouf, General Partner, Companyon Ventures: "The pandemic amplified the need for purpose-built review and approval solutions that could be accessed by teams everywhere. To us, Ziflow's offering is head and shoulders above any other offering available on the market today. The Ziflow team has unparalleled experience and expertise in this area of the market, and we're excited to work with them to help create the next great SaaS company for marketing and creative teams."

In addition to Ziflow's new funding, the company also announced the availability of its next generation online proofing solution, which continues the trend of simplifying the review and approval process for teams everywhere. More information on the new product can be found here

In addition, Ziflow announced the hiring of two new senior executives: Amyra Rand and Ryan Dunagan. Amyra joins the company as Vice President of Sales. She comes to Ziflow from Criteria Corp where she was Vice President of Sales and Strategic Partnerships. Ryan has been named Vice President, Growth Marketing. Ryan joins Ziflow from Spotio and also previously held a senior marketing position with ProofHQ.