Mastercard invests in Rwandan femtech e-Commerce startup Kasha Global
Mastercard announced a new investment in Rwandan female-focused e-Commerce platform Kasha Global, to continue shared efforts to ensure women across emerging markets have essential access to health and personal care products along with the information required to support everyday hygiene needs.
Combining online and offline capabilities, Kasha’s platform allows women across rural and urban locations to make confidential personal care orders. By utilizing the full product catalogue available online, or by placing orders using basic mobile handsets, women can search, order and pay for hygiene products that are discretely delivered to them by local micro-entrepreneurs, thus also helping local store owners grow their business.
Mastercard’s investment is the next step on a journey the organizations have been on since Kasha joined Mastercard StartPath in 2019. Since joining the award-winning start-up engagement program, Mastercard has worked with Kasha to integrate digital payment acceptance across its e-Commerce platform, and most recently the partners joined forces to deliver virus, hygiene and protection products to families across Kenya in efforts to help prevent the spread of COVID-19.
Joanna Bichsel, Founder and CEO, Kasha Global: “Kasha’s goal is to ensure women in emerging markets get the products, information, and services they need for their health, self-care, and well-being. I am thrilled that we are continuing our collaboration with Mastercard and that we not only have a committed investor with shared values, but also an innovative partner as we continue to take Kasha’s development and growth to the next level.”
Mastercard’s activities with Kasha directly support the company’s pledge to bring 1 billion people and 50 million micro and small businesses into the digital economy by 2025, with a direct focus on providing 25 million women entrepreneurs with solutions to help them grow their business.
Raghav Prasad, Division President, Sub Saharan Africa, Mastercard: “Mastercard works with governments, businesses, and entrepreneurs to help them achieve their ambitions and is committed to applying its resources to drive sustainable and inclusive growth. Through our activities with Kasha we are leveraging Mastercard’s innovations, expertise, and partnerships to help drive the empowerment of women and small businesses. This partnership is a major step in our journey to support the fundamental needs of women and drive growth across African communities.”
Mastercard’s investment will help Kasha expand its current platform offering, reaching more women, communities, and small businesses than before and build’s on Mastercard’s efforts to bolster support for micro-entrepreneur and women-owned small business in Africa through the Mastercard Track Micro Credit Program, known in Kenya as “Jaza Duka” (fill up your store in Swahili). By leveraging Mastercard and Kasha’s combined capabilities, in collaboration with global consumer goods and banking partners, the partners aim to positively impact historically underserved communities across Africa and beyond.