Nano Interactive secures £5.5 million funding to grow intent targeting advertisement

London- based advertising technology company Nano Interactive has secured £5.5 million capital investment from  Maven Capital Partners, Foresight Group, Clydesdale and Yorkshire Bank to scale operations which will see the company expand to United States while growing its AI driven intent targeting platform.

Through its unique Search Intent Targeting model which connects brands with premium publishers and allows advertisers and agencies to target users at the exact point of interest using a range of live intent signals while prioritizing user privacy, the company has delivered 2000 campaigns in its platform since it was established in 2004.

Christian Geyer Co-Founder and President US Operations, Nano Interactive: “We have successfully market tested our products during a period of great change in the European privacy landscape and we have great confidence that our offering will have great resonance in the United States. I am personally looking forward to leading this aspect of our development.”

 As Covid-19 continues to disrupt businesses operations but equally creating a spike in online media consumption, brands are looking at innovative ways of remaining relevant and build brand equity. Advertisers and publishers on the other hand have been looking for platforms that deliver the best results faster and affordably while respecting the privacy of the users. Nano Interactive has been positioning its business to respond to such needs. 

Carl White, Co-Founder and Chief Executive Officer, Nano Interactive: “It is a massive endorsement of the business for us to receive such significant investment at a time of great turmoil. Our privacy-centric platform focuses on live intent rather than identity and this initiative has been really well received in the last 18 months. Difficult market conditions often provide an opportunity for innovative products and we believe that this will be the case for Nano Interactive.”

 Investors have hailed the startup’s model as key in reaching especially a fragmented European marketplace.

Luke Matthews, Investment Director, Maven Capital Partners: “Maven is delighted to support Nano as it embarks on a program of growth. Nano have built an innovative and successful intent targeting platform in the challenging and fragmented European Marketplace and are already working with many of the leading global brand advertisers. The senior team built by Carl and Christian bring formidable market experience to the business and have developed a strong global strategy. Nano has achieved impressive growth to date and we look forward to working with the team as they expand their platform.”

www.nanointeractive.com