Next-generation consumer products startup The Naked Market closes $6m seed funding round
The Naked Market, San Francisco-based CPG brand, has closed $6 million seed funding round, with participation from investors including: Holtzbrinck Ventures, BEB Capital, Rick Rieder (BlackRock's Global Chief Investment Officer of Fixed Income), Integrated Capital, Sequoia Capital's Scout Fund, NFQ Capital, Yves Potvin (founder of Garden Protein), and Liberty Ventures.
The Naked Market surpassed its 2020 sales target goal by 400%, driven by their burgeoning D2C business, and the funding secured in this capital raise will aggressively increase their product line by six additional brands in the next 12 months. Today, The Naked Market launched the first of these brands, Project Breakfast. Project Breakfast is a plant based & keto friendly morning beverage available in three flavors, Vanilla Chai, Green Tea Matcha, and Morning Chocolate. The new offering provides a clean, smooth tasting alternative to other options on the market with 14 grams of protein, 3G Net Carbs, 2 grams of sugar and enriching MCT Oils.
Harrison Fugman, The Naked Market Co-founder and CEO said: "We spent years being underwhelmed with healthy breakfast options available for on-the-go people like ourselves. Project Breakfast provides a delicious, high protein & low net carb alternative to start your day that we hope provides the current health-conscious generation with a new, clean way to enjoy their mornings."
Founded in 2019, The Naked Market has built a robust profile of brands that are taking on comfort-food classics with a nutritious twist. Starting with their acai Beach House Bowls and expanding into Flock Chicken Chips, and AvoCrazy Avocado Puffs, the company has quickly launched products that taste delicious and also give back to their communities with one-for-one giveback models built into each product.