P&G Ventures invites entries for its next Innovation Challenge

P&G Ventures invites entries for its next Innovation Challenge

Published: 29-10-2021 16:05:09 | By: Pie Kamau | hits: 869 | Tags:

P&G Ventures, the early-stage startup studio within Procter & Gamble, announced the call for entries for its next Innovation Challenge.

P&G Ventures is particularly interested in FMCG innovations in the spaces of non-toxic home and garden, men's and women's active aging, healthy skin, food preservation and waste reduction, daily wellness, go-anywhere clean, helping parents and other new frontiers.

Entrepreneurs, inventors, and startups who have a technology-enabled fast-moving consumer goods (FMCG) product that improves consumers' lives will be eligible to submit to the Innovation Challenge until November 22, 2021. Those who enter have the chance to be one of three finalists who will travel to Las Vegas pitch their idea in person to a panel of expert judges in Eureka Park during CES 2022, the most influential tech event of the year. One winner will receive $10,000 and the opportunity to partner with P&G Ventures to continue developing their product.

The panel of expert judges will include Victor Aguilar, Chief R&D and Innovation Officer for P&G; Guy Persaud, President of New Business, P&G; Saeed Amidi, Founder and CEO, Plug and Play Tech Center; and Sarah Anderson, Founding Partner, Vault Fund. The finals will be open to CES registered attendees and will take place starting at 9am (PT) on January 6, 2022 in CES's Eureka Park, the home for start-up companies with breakthrough innovations. New this year, the Consumer Technology Association (CTA) will drive additional visibility for the Innovation Challenge through promotion on the organization's communication platforms reaching members, exhibitors and attendees.

Guy Persaud, President, Procter & Gamble: "The P&G Ventures Innovation Challenge has become a highly anticipated event that celebrates the ingenuity of innovators who are looking to solve consumer problems. We are delighted to bring the Innovation Challenge finals back to the floor of CES, the tech industry's signature event, and think it's perfect that the finalists will compete in Eureka Park, home of the most exciting new startups at CES. We are excited to work with CTA to make this year's Innovation Challenge the biggest one yet."

Jean Foster, Senior Vice President, Marketing and Communications, CTA: "The products and services that start-ups create are essential to America's innovation economy. We are pleased to be teaming with P&G Ventures to amplify the Innovation Challenge and to be hosting the finals live from CES 2022."

P&G Ventures will be leveraging the KITE SRM platform and operating system to accept submissions at ventureschallenge.com until November 22 from legal residents of the 50 United States and the District of Columbia.

More information on how to enter, including contest rules and regulations is available here.