Paris-based startup Mytraffic raises €30m Series B to provide digital intelligence to brick-and-mortar operators

Paris-based startup Mytraffic raises €30m Series B to provide digital intelligence to brick-and-mortar operators

Published: 08-11-2022 15:01:00 | By: Pie Kamau | hits: 3682 | Tags:

Paris, France-based startup Mytraffic, a SaaS offering detailed insights on any location in Europe, has raised €30 million Series B  funding round led by AXA Venture Partners, the strategic investment arm of insurance firm AXA.

Mytraffic is the largest European pure player in ‘location analytics’, helping over 400 clients across 7 European countries (France, UK, Germany, Spain, Italy, Belgium, Netherlands). Retailers (McDonald’s, Amorino, The Body Shop), real estate operators (JLL, Nhood, Redevco) and city authorities (Montpellier, BME Brussels, Karlsruhe ME) currently use its platform to select the best locations to open stores, monitor the performance of their real estate assets, attract visitors, and negotiate leases.

Mytraffic has been doubling its revenues every year for the past three years and expects to do so again in 2022 and 2023. Its ambition is to bring location analytics to the level of online analytics by setting the standard for the quality and quantity of intelligence real-world operators have access to.

Hakim Saadaoui, Co-founder and CEO, Mytraffic: ''There is a huge discrepancy between the quality and the volume of real-time accurate information available to any website manager, and the imprecise, partial and outdated insights currently available to physical location operators. We aim to restore this imbalance.''

Benoit Fosseprez, General Partner, AVP. ''The digitization of our economies over the past 20 years has allowed brands, retailers, real estate and communities to benefit from big data and unprecedented software-powered treatment capabilities to optimize their online businesses. The pandemic has made it critical for offline businesses to have the same capacity and data for their activities in the physical world, while strictly respecting data privacy. Mytraffic offers a complete, anonymized SaaS solution, architected around the specific use cases of its customers, offering them tremendous value creation potential. We are proud to support them in their next stage of growth.''

The round takes the total equity raised by Mytraffic close to €45million, thanks to historic investors such as Alven which led the Series A in 2021, and Pierre Kosciusko-Morizet’s Kernel fund, which led the seed round.

Mytraffic’s new funding round will support the development of its location analytics platform and accelerate its growth across Europe.

www.mytraffic.io
www.axavp.com