Philadelphia Eagles Rookie Wide Receiver Devonta Smith joins tech startup LifeBrand
LifeBrand, a tech startup that offers solutions to help build and protect personal and corporate brands on social media, has teamed up with Philadelphia Eagles Rookie Wide Receiver DeVonta Smith to take their game to the next level.
Headquartered in West Chester, PA, LifeBrand employs AI-powered technology to confidentially perform social media health checks with the ability to quickly detect and delete potentially harmful content. Smith, a first-round draft pick and Heisman Trophy winner, will hold equity in the startup and leverage his own platform to introduce more people to LifeBrand's technology.
T.J. Colaiezzi, Chief Executive Officer, LifeBrand: "We are ecstatic to have DeVonta join LifeBrand as an equity stakeholder and brand ambassador. DeVonta is an incredibly talented individual with a strong digital footprint who understands the importance of maintaining a positive brand on social media. With LifeBrand also being one of the Philadelphia Eagles' newest corporate partners, aligning with their newest standout seemed like a natural fit. We look forward to growing together."
LifeBrand's partnership with the Philadelphia Eagles activated during the 2021 NFL Draft, where Smith was selected No. 10 overall. Most notably, Lincoln Financial Field's Northeast Gate has been renamed the LifeBrand Gate and will feature a custom social media activation space for fans upon arrival. Smith's fans and followers can also look to receive exclusive offers to try out LifeBrand's solutions along with opportunities to connect with Smith at special LifeBrand-sponsored appearances and events.
"When I first heard about the chance to partner up with LifeBrand, it immediately stood out to me as an exciting opportunity," said Smith. "As someone who has a growing social media presence and has been in the spotlight for the past few years, I've always recognized the importance of protecting my brand online. LifeBrand's tech and solutions are second to none and I look forward to being a part of the LifeBrand family."
Earlier this week, Smith and Colaiezzi met at the newly branded LifeBrand Gate at Lincoln Financial Field where they posed for a few celebratory photos to commemorate their new partnership. They were joined by legendary wide receiver and popular sports broadcaster Mike Quick. Quick, a former Philadelphia Eagle and advisory board member for LifeBrand, remarked on the noteworthy moment.
"You're looking at the past and the future right here," said Quick. "Legacy is created on and off the field, and these days protecting that legacy involves having a strong, positive social media presence."