Plant-based activewear startup TVAAG launches on Kickstarter
Plant-based activewear startup TVAAG announced its launch on on Kickstarter. Founded in P.E.I in 2020, TVAAG uses a combination of Indian traditional textile manufacturing principles and modern fabric technology in sustainable fashion.
Derived from Sanskrit, TVAAG meaning 'skin', was created to allow someone's skin and Mother Earth to breathe a bit easier. TVAAG uses special plant-based fabrics like bamboo and GOTS-cotton and 100% herbal dyes.
Recent studies have found that 83% of the world's drinking water is contaminated with microfibers from synthetic fabrics and also toxic synthetic dyes.The conventional textile dyes like azo and formaldehydes can show carcinogenic and mutagenic effects on the human body.
TVAAG is driven by its Three Leaves Philosophy – plant-based lifestyle, environmental sustainability and enhancing human consciousness. The Company believes in the inherent goodness of people and that there is power in the connected consciousness of humanity. Each TVAAG product gives people another opportunity to contribute to the health of the planet. From raw materials and packaging, to their manufacturing process, they make ethical, sustainable choices for the customers and the planet.
Meghal Vijayan, Co-founder, TVAAG: "For production we use a unique combination of 24 herbs like Neem, Tulsi etc. derived from ancient Indian medicinal system Ayurveda instead of toxic synthetics dyes. They have proven healing properties and been used for centuries. Hence, they are also non-harmful when released into the waters."
TVAAG is entering the Activewear market with Leggings that have been designed for ultra-performance, to be non-static and hypoallergenic. They are naturally breathable and sweat-absorbent. Its moisture wicking properties keep the skin comfortable over long hours of workout. TVAAG's products are sustainably sourced and manufactured in a facility in India that meets strict global labour and ethical standards. The Company is committed to give back part of the sales to farmers of natural dyes in India and enhance their lives.