Plug and Play announces expansion plans in Frisco, Texas

California-based Plug and Play has announced it will open an office in Frisco, Texas, bringing a series of startup business accelerator programs specific to Frisco's innovation ecosystem.

Saeed Amidi, Founder and CEO, Plug and Play: "We are so proud to launch Plug and Play Frisco in an effort to build the world's most impactful Sportstech program. By identifying, investing, and accelerating the most promising startups, we will build a robust ecosystem of local and global stakeholders to engage with us and the rest of the community."

This expansion comes as a strategic partnership with the Frisco Economic Development Corporation (EDC). In October, the Frisco EDC's Board of Directors approved a performance-based incentive agreement with Plug and Play. In the first year, Plug and Play Frisco will run a Sportstech accelerator program focused on human potential and performance. In future years, Plug and Play Frisco plans to add additional cohorts reflective of the North Texas innovation ecosystem focused on areas such as health, fintech, cybersecurity, and smart city technologies.

Jason Ford, President, Frisco EDC: "As Sports City USA, Frisco is an epicenter for innovation focused on maximizing human potential and performance. This collaboration with Plug and Play will attract more investors to Frisco and strengthen our partnerships across many business technology verticals that help support local employers and corporates that continue to innovate in our own backyard." 

Frisco, one of the fastest-growing cities in the U.S. for the past decade, is now home to more than 500 tech firms, including 350 startups. Since 2020, there has been a growing demand for an innovation center in Frisco to provide services to scale startups.

Frisco's partnership with Plug and Play directly aligns with the Frisco City Council's goals. Frisco EDC has been instrumental in developing and implementing a strategy to attract venture capital and support innovation, including partnering with Plug and Play to bring their programming and platform for startups, investors, and corporate innovation to Frisco. This partnership will provide resources and support to help scale businesses in Frisco's innovation ecosystem, bridging the gap between startups and potential partners, corporates, and investors. 

In August this year, Plug and Play announced their expansion to Cedar Park, Texas, making Frisco their second location in the state and first in North Texas. 

Michael Olmstead, Chief Revenue Officer, Plug and Play: "We are excited at the opportunity to see our model flourish in Frisco. The foundation for their innovation ecosystem has already been built and has strong support from the public and private sector. Our model will serve as a multiplier and a vehicle that builds bridges to global ecosystems and creates vibrancy locally in an effort to support all stakeholder ambitions."

With over 50 locations worldwide, Plug and Play is a global leader in bringing together an ecosystem of startups, corporations, venture capitalists, governments, and universities to drive innovation forward. Plug and Play brings their partners to the forefront of industry trends and assists them in every phase of their innovation journey. 

www.plugandplaytechcenter.com