ROLLER raises $50m in growth capital to help leisure and attractions venues deliver exceptional guest experiences

ROLLER, an all-in-one, cloud-based venue management software solution built for attraction businesses, announced the latest funding round of $50 million led by global software investor, Insight Partners. This funding round will provide additional resources and capacity to invest into ROLLER'S platform and services, ultimately helping the company's customers to grow through delivering exceptional guest experiences.

Luke Finn ,Co-founder and CEO, ROLLER: "We are thrilled to partner with the team at Insight Partners and welcome Rachel Geller to ROLLER's Board. This is an incredible moment for the business, our phenomenal team and our amazing customers around the world. Whilst we have come so far, over more than a decade since starting the business, this is only the beginning. We are more excited than ever to accelerate our investment in helping our customers to grow and deliver amazing experiences for their guests."

ROLLER is a complete software platform for modern attractions and leisure venues. From humble origins, ROLLER is now a truly global business with over 1,500 leisure and attractions venues using its platform across 30 countries. Their innovative products include; Ticketing, Point-of-Sale, Integrated Payments, CRM, Memberships, Gift Cards, Waivers, Self-Serve Kiosks, Cashless Wallets, the Guest Experience Score®, and more. The business has also achieved more than 5X times revenue growth over the last 3 years and has done so in a capital efficient manner.

Rachel Geller, Managing Director, Insight Partners: "ROLLER has built an impressive business that is positioned to become a global category leader. The company's genuine obsession and dedication with delivering real value to its customers is a hallmark of all truly great businesses. We are excited to be partnering with Luke, Mark and the ROLLER team as they grow and scale up."

Mark Finn, Co-founder and CFO, ROLLER: "From day 1, we have been focused on delivering solutions that have a real impact on our customers' businesses, and with the additional support of Insight Partners, we will be able to accelerate innovation and expand our global footprint. Their extensive experience in helping to scale world-class businesses will be invaluable as we embark on this next phase of our journey."

www.roller.software