Sports technology and gaming startup StatusPRO raises $5.2m seed round to accelerate growth

Sports technology and gaming startup StatusPRO raises $5.2m seed round to accelerate growth

Published: 13-08-2021 15:07:00 | By: Pie Kamau | hits: 5258 | Tags:

StatusPRO, a sports technology and gaming company that combines player data, augmented reality (AR) and virtual reality (VR) to create a suite of training and gaming products, announced it has raised a $5.2 million seed round.

Led by venture capital firms KB Partners and TitletownTech with additional backing secured from notable investors Greycroft, Verizon VenturesHaslam Sports Group49ers EnterprisesSC Holdings and additional strategic celebrity investors, the announcement of the round marks a tremendous milestone for co-founders Andrew "Hawk" Hawkins and Troy Jones. The funding round will accelerate the expansion of products aimed at reshaping how players and coaches prepare for games, while defining a new form of engagement between athletes and fans.

StatusPRO's training platform uses real-time player data to power holographic experiences that give players the ability to simulate any practice or game scenario without the physical impact that comes with playing the game. Players are able to simulate virtual practice sessions while in different locations, to mitigate the effects of having less time on the field.  The company also is planning to leverage its platform to expand into the gaming market. 

Troy Jones, Co-founder and Chief Executive Officer, StatusPRO: "The XR [AR and VR] market has seen significant growth in the last 12 months and platforms want to offer consumers new and compelling content.  Securing this investment from partners who not only believe in our vision, but have the experience to help us execute at scale, will allow us to bring unique experiences to athletes, coaches, and fans worldwide and truly define the sports market for XR."

Andrew "Hawk" HawkinsCo-founder and Chief Business Officer, StatusPRO: "StatusPRO was built on the notion that practical experience is the most valuable form of expertise. So, we foster a culture that prioritizes and values the diversity of experience and backgrounds of the people and partners who make up our company."

Embarking on this journey as black entrepreneurs and former athletes, it was imperative that Hawk and Troy established StatusPRO as a way to democratize the experience of professional athletes and create authentic immersive experiences. Using real-time player data to power these immersive experiences will truly disrupt the AR, VR, and gaming space. Since its inception, StatusPRO has cultivated a business that prioritized the perspective of athletes in the technology and in the boardroom.

This includes partnering with NFL MVP Lamar Jackson to create the Lamar Jackson Experience, a suite of first-person virtual reality products that include an at-home virtual reality game, arcade games, and live activation. In addition, StatusPRO's proprietary technology is currently being leveraged with several National Football League (NFL) teams including the Baltimore Ravens.

Lance Dietz, Partner, KB Partners: "We are absolutely thrilled to partner with Troy and Hawk as they build the future of sports training and entertainment. We've been incredibly impressed with their leadership and ability to assemble a phenomenal team, their deep domain expertise, and their forward thinking product vision." 

Will Szczerbiak, Partner, Greycroft: "As kids, most of us dreamt about being on the field alongside our favorite pro athletes. The StatusPRO team is leveraging advancements in VR and wearable technology to make that possible. Imagine breaking a 20 yard scramble as Lamar or running a fast break alongside your favorite NBA player, we believe that StatusPRO's games could become among the most sought after experiences in all of sports."