[Startup Interview] Ehsan, Mohammad, Reza, Co-founders, Coco, Austria
CoCo is a social media analysis platform. It helps to increase the effectiveness of advertising campaigns on social networks, providing accurate and up-to-date information about the behavior of a company’s audience on Instagram, and utilizing data mining algorithms to increase business sales.
Tell us about CoCo
CoCo is a SaaS social media analytics platform focused on Instagram. Using Coco, users can analyze and compare Instagram pages, find influencers based on their criteria, search by word or hashtag, and analyze campaigns.
Who are the founders of Coco and what are their professional backgrounds?
The startup was founded by Ehsan Yousefi who is the CEO, Mohammad Kamankesh who holds the position of CPO AND Reza Taher as CTO. The founders got to know each other in university and based on their common interests, they founded CoCo.
How is Coco financed?
The company is making money through paid users. Also, the first round of fundraising has been done by the company.
What industry does Coco operate in?
Social media marketing
What problems does Coco company solve?
Identifying fake influencers in advertising
Helping brands produce high quality contents
Facilitating the process of competitor analysis in Instagram
Helping brands to have effective advertising in Instagram
Helping brands to better understand their target audience
What gives CoCo the competitive edge?
The history of the data stored in the CoCo database
Lower price for service
Who are your customers?
Marketing and advertising agencies
In which markets are you looking to establish your presence?
CoCo is currently creating awareness in German-speaking countries (Germany, Austria, Switzerland, Denmark, etc.).
What are your plans for the coming 12 months?
Adding a new social media and providing more complete analytics based on AI.
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