Tech startup Roots Automation secures $3.2m to expand AI capabilities, accelerate customer acquisition

Roots Automation, the NYC-based Digital Coworkers as a Service company, has raised a $3.2 million seed round led by Vestigo Ventures. Roots Automation aims to empower companies to free their 'roots' – their people – to focus on meaningful and impactful work.

Chaz Perera, CEO and Co-founder, Roots Automation: "Vestigo Ventures has been incredible throughout our seed funding journey and we're extremely thankful for their support. The partnership between Vestigo Ventures and Roots Automation is the ideal combination of enterprise technology and startup expertise – together, we'll continue to fuel growth opportunities instead of mundane tasks for our customers."

Vestigo Ventures is an early-stage startup venture capital fund specifically for insurance and financial technology companies. Leading the investment were Ian Sheridan and Mike Nugent, both MDs at Vestigo, who have a proven track record as operators, entrepreneurs and investors.

Ian Sheridan, Co-founder and Managing Director, Vestigo Ventures: "We are excited to be part of the Roots Automation journey with Chaz and John, two experienced leaders with the vision and technology for our time. The pandemic has disrupted multiple industries and we see a new sense of urgency to modernize, design & delight, and improve the outcome for businesses while making operations safer - the Roots Automation platform is materializing at the ideal time!"

With the capital infused into Roots Automation, the company can accelerate the development of its proven cognitive process automation technology called Digital Coworkers. A great deal of the investment will also lend itself to rapid customer acquisition across financial services, insurance and healthcare verticals.

rootsautomation.com