Yes Lender acquires fintech startup Edge Funder to create AI-powered funding portal for small businesses
Yes Lender announced it acquired Edge Funder, a fintech startup that is transforming entrepreneur's access to working capital through its direct-to-merchant funding portal. Powered by artificial intelligence and proprietary software, the portal presents multiple funding options to merchants within 60 seconds.
Glenn Forman, CEO, Yes Lender: "We're fortunate to have joined forces with the talent from Edge Funder. Their lead generation and direct-to-merchant funding platform are terrific complements to Yes Lender's thriving ISO-driven sales channel. Moreover, the addition of artificial intelligence to our already robust array of data-driven risk assessment tools will further strengthen our underwriting."
In addition, Edge Funder has deep marketing expertise in driving web traffic and originating quality leads of merchants in need of working capital. The acquisition fortifies Yes Lender's strong position in the merchant cash advance arena by adding internal lead generation capabilities and automated, data-driven decisioning.
Amotz Segal, Co-founder and CEO, Edge Funder: "We're thrilled to be part of Yes Lender. We share the same vision as Yes Lender's leadership team – to create an ecosystem that benefits our small business customers, our business partners, our employees and our investors, and to do so in a highly ethical way. We couldn't be more excited about what the future holds for us."