Gadsme, the interactive adtech platform that offers high quality immersive brand experiences through in-game advertising, secured an $8 million seed investment just 11 months after launch.
Billups, the largest privately held out-of-home (OOH) technology and managed services company in the U.S., has acquired the assets of Outchart, a full-stack software provider for the digital out-of-home marketplace.
Otis AI, the digital marketing assistant for SMBs, raised a seed round bringing its total funding to $2.5 million. With Otis, an all-in-one digital marketing solution, a small business can launch a data-driven multi-channel campaign.
The unprecedented figure represents a 136% increase over last year, which concluded with a full-year total of $10.8 billion raised.
UK-based startup Playrcart, the company that makes advertising assets instantly transactional, raised over £1 million in funding and added industry heavyweight Peter Scott as Chairman.
BGF, UK and Ireland’s most active investor, has invested £2.6 million in Edinburgh based MRM Global, a high growth, industry-leading provider of marketing technology to the global drinks and hospitality sector.
Social marketing platform Doit5 announced the launch of an advertising service that uses content with web based AR technology.
Lithuania based AdTech startup RedTrack has received $500 000 in Seed funding from Genesis Investments and Iron Wolf Capital to make ads spend more efficiently.
As small businesses struggle with visibility and constrained marketing budgets, Ahlan Emirate, a startup based in United Arab Emirates has introduced a unique marketing offering that includes free SEO, increased web presence and connecting these businesses to prospective customers through its digital directory.
Dutch startup Be-Addy works with media agencies and advertisers to create, optimize and automate their media plans. Anton Kooijman, Elwin Gastelaars, the founders of the online advertising company elaborate.
London- based advertising technology company Nano Interactive has secured £5.5 million capital investment from Maven Capital Partners, Foresight Group, Clydesdale and Yorkshire Bank to scale operations which will see the company expand to United States.
Go Ads Africa is an advertising technology company that brings efficiency and granular pricing to the advertising scene. It relies on a hybrid Ad network that serves both digital and traditional media.