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Published: 06-04-2018 16:44:00 | By: Nico Scherphuis | hits: 3802865 | Tags:

Retail media ads platform GoWit raises $1 million for expansion
Published: 12-07-2023 | 11:03:06 | By: Bob Koigi
GoWit, an AdTech company delivering individualized, multi-channel Retail Media advertising solutions, has secured an US$ 1 million investment in its first financing round.


BDev Ventures invests in B2B adtech startup Nickelytics to accelerate growth
Published: 17-10-2022 | 13:46:00 | By: Pie Kamau
 BDev Ventures announced a partnership with Nickelytics, a Techstars ‘20-backed B2B adtech startup that allows brands to launch hyperlocal out-of-home advertising campaigns.


Taiwanese martech startup Wavenet raises $3m series B round to expand in Japan and North America
Published: 12-08-2022 | 12:11:00 | By: Pie Kamau
Taiwanese marketing technology (martech) startup Wavenet, announced the raise of $3 million in series B round, to expand its operations to Japan and North America, and hire more international talents to join the team.


Madrid-based Seedtag raises over €250m to scale its Contextual AI technology
Published: 27-07-2022 | 15:31:00 | By: Pie Kamau
Seedtag, the leader in contextual advertising in EMEA and LATAM, announced it has raised over €250 million in funding from private equity investor Advent International.


French in-game ad startup Gadsme raises $8m seed round to scale growth
Published: 08-04-2022 | 14:24:00 | By: Pie Kamau
Gadsme, the interactive adtech platform that offers high quality immersive brand experiences through in-game advertising, secured an $8 million seed investment just 11 months after launch.


Billups acquires adtech startup Outchart to advance programmatic digital OOH aspirations
Published: 22-02-2022 | 11:50:00 | By: Pie Kamau
Billups, the largest privately held out-of-home (OOH) technology and managed services company in the U.S., has acquired the assets of Outchart, a full-stack software provider for the digital out-of-home marketplace.


Adtech startup Otis AI raises $2.5m to enhance digital marketing for SMBs
Published: 19-01-2022 | 13:04:00 | By: Pie Kamau
Otis AI, the digital marketing assistant for SMBs, raised a seed round bringing its total funding to $2.5 million. With Otis, an all-in-one digital marketing solution, a small business can launch a data-driven multi-channel campaign.


Israel tech startups raised $25.4 billion in 2021, report
Published: 03-01-2022 | 09:54:13 | By: Bob Koigi
The unprecedented figure represents a 136% increase over last year, which concluded with a full-year total of $10.8 billion raised.


UK-based adtech startup Playrcart raises £1m as it prepares for growth
Published: 05-08-2021 | 14:06:00 | By: Pie Kamau
UK-based startup Playrcart, the company that makes advertising assets instantly transactional, raised over £1 million in funding and added industry heavyweight Peter Scott as Chairman.


MRM Global secures £2.6 million investment from BGF to fuel international growth
Published: 15-09-2020 | 12:28:00 | By: Bob Koigi
BGF, UK and Ireland’s most active investor, has invested £2.6 million in Edinburgh based MRM Global, a high growth, industry-leading provider of marketing technology to the global drinks and hospitality sector.


South Korean Doit5 launches advertising content service using web AR technology
Published: 03-09-2020 | 15:37:00 | By: Pie Kamau
Social marketing platform Doit5 announced the launch of an advertising service that uses content with web based AR technology.


Lithuanian AdTech startup RedTrack raises $500 000 from Genesis Investments and Iron Wolf Capital
Published: 03-08-2020 | 16:18:00 | By: Pie Kamau
Lithuania based AdTech startup RedTrack has received $500 000 in Seed funding from Genesis Investments and Iron Wolf Capital to make ads spend more efficiently.


[Startup Interview] Sanyogita Patil, CEO, Ahlan Emirate, United Arab Emirates
Published: 16-07-2020 | 09:46:25 | By: Bob Koigi
As small businesses struggle with visibility and constrained marketing budgets, Ahlan Emirate, a startup based in United Arab Emirates has introduced a unique marketing offering that includes free SEO, increased web presence and connecting these businesses to prospective customers through its digital directory.


[Startup Interview] Anton Kooijman, Elwin Gastelaars, Founders, Be-Addy, The Netherlands
Published: 10-06-2020 | 15:32:00 | By: Bob Koigi
Dutch startup Be-Addy works with media agencies and advertisers to create, optimize and automate their media plans. Anton Kooijman, Elwin Gastelaars, the founders of the online advertising company elaborate.


Nano Interactive secures £5.5 million funding to grow intent targeting advertisement
Published: 16-04-2020 | 14:41:00 | By: Bob Koigi
London- based advertising technology company Nano Interactive has secured £5.5 million capital investment from Maven Capital Partners, Foresight Group, Clydesdale and Yorkshire Bank to scale operations which will see the company expand to United States.


[Startup Interview] Babatunde Akin-Moses, CEO, Sycamore, Nigeria
Published: 26-02-2020 | 22:26:00 | By: Pie Kamau
Babatunde Akin-Moses is the CEO of Sycamore a Nigerian company offering peer to peer lending while connecting lenders to borrowers.


[Startup Interview] Rich Cheary, CEO, PT SportSuite, South Africa
Published: 26-02-2020 | 12:52:00 | By: Bob Koigi
PT SportSuite is a South African company whose mission is to digitally disrupt the sporting industry’s media landscape by allowing sporting organisations to operate like commercially-minded modern media houses, while building


[Startup Interview] Freeman Addico, CEO, Addicnet, Ghana
Published: 25-02-2020 | 12:47:00 | By: Bob Koigi
Pan-African cloud computing and ecommerce solutions provider Addicnet is redefining cloud computing landscape in the continent through its unique offerings. Addicnet is a Pan-African Cloud computing and ecommerce solutions provider aiding African companies


[Startup Interview] Ali Messoudi, President, Transpare, Morocco
Published: 25-02-2020 | 12:45:00 | By: Bas Vlugt
Transpare is a digital platform that makes international freight transport easier. Like Booking or Trivago for tourism, we put in relationship shippers and freight forwarders. Transpare.eu is totally free, both can register themselves in a few minutes only. Then they ask a quotation


[Startup Interview] Peter Anowie, CEO, Kolics Company, Ghana
Published: 13-02-2020 | 12:44:00 | By: Bas Vlugt
Kolics Company Limited is a social enterprise that owns the Koliko Wear brand. It was established in Takoradi-Ghana in 2017. It provides customers with quality and affordable ladies and gents footwear. We produce shoes for all and deliver on our promise


[Startup Interview] Penny Whitelaw, CEO, Scircula, The Netherlands
Published: 11-02-2020 | 16:10:00 | By: Pie Kamau
Penny Whitelaw tells all about her startup Scircula. As one of the five winning startups, Scircula will speak on the main stage of Cross Media Congress 2020.


[Startup Interview] Kareem Alkaseer, CEO, MentorLycon
Published: 11-02-2020 | 12:43:00 | By: Bas Vlugt
MentorLycon is a tech startup headquartered in Russia with an active presence in Egypt and expanding to other African countries. It has tapped into Artificial intelligence to provide businesses with bespoke and customer-centric IT solutions


[Startup Interview] Mutembei Kariuki, CEO, Fastagger, Kenya
Published: 11-02-2020 | 12:20:00 | By: Bob Koigi
As more companies and institutions in Africa leverage onthe power of Artificial Intelligence to accelerate growth, Fastagger a Kenyan startup is accelerating AI applications by providing access to high quality data enhanced by human interaction. The company’s CEO and co-founder Mutembei Kariuki explains.


[Startup Interview] Boluwa Olojo, Marketing Officer, Go Ads Africa, Nigeria
Published: 18-07-2019 | 11:40:00 | By: Bob Koigi
Go Ads Africa is an advertising technology company that brings efficiency and granular pricing to the advertising scene. It relies on a hybrid Ad network that serves both digital and traditional media.