Marketers often focus most of their attention on design aesthetics, ignoring the many other factors that could turn website visitors into hot prospects.
Taiwanese marketing technology (martech) startup Wavenet, announced the raise of $3 million in series B round, to expand its operations to Japan and North America, and hire more international talents to join the team.
Swedish gaming influencer marketing platform Lurkit has raised $2.7 million in a seed round from industry investors as the company is launching Quests, a new software suite that enables paid sponsorships between live streamers and gaming companies at scale.
Venture capital firm Santa Barbara Venture Partners (SBVP) announced the final close of its $11 million inaugural Fund I focused primarily on investing in tech and tech-enabled firms.
Billups, the largest privately held out-of-home (OOH) technology and managed services company in the U.S., has acquired the assets of Outchart, a full-stack software provider for the digital out-of-home marketplace.
Dallas-based digital agency Tegan Digital has partnered with Dents.co to develop a startup launch kit, including an email marketing strategy and video production, to support new B2B tech product.
Event tech startup Vendelux raises $2.4m seed round to provide marketers with event marketing intelligence
Vendelux, the premier Event Intelligence Platform that enables marketers to maximize the impact from the event marking channel, announced the closing of $2.4 million in seed capital financing.
Dot Com Infoway (DCI) is a CMMI Level 3 multi-national IT company and a player in custom software development, Web Development, Internet Marketing, Open Source Solutions, mobile application marketing with offices in India and the USA.
DutchFounders launches €62m seed fund to back founders building the next wave of marketplaces in Europe
DutchFounders has reached the final close for its second fund, making more than €62m ($70m) available for early-stage marketplaces and so-called marketplace enablers.
Otis AI, the digital marketing assistant for SMBs, raised a seed round bringing its total funding to $2.5 million. With Otis, an all-in-one digital marketing solution, a small business can launch a data-driven multi-channel campaign.
Humanz, an AI powered influencer marketing platform that connects influencers & content creators with brands, announced it has closed an $8 million seed round led by the Stardom Ventures fund.
Kenyan tech startup Wowzi has raised $2 million in seed funding to expand its digital marketplace across Africa.
Canadian startup OutPoint raises $1.2m to help high-growth brands improve paid marketing effectiveness
OutPoint, an automated media mix modeling (MMM) platform, announced it raised $1.2 million in pre-seed funding to transform how high-growth consumer brands measure paid media effectiveness and diversify marketing investments.
SOS, a female-founded creator and operator of interactive vending machines delivering premium products and digital content in public spaces has raised $3.4 million in funding.
Romanian startup Flip lands €1.5m from Prosus-owned eMAG, plans CEE leadership in refurbished products
Flip, a Romanian startup in the Recommerce market, landed the first eMAG Ventures accelerated investment worth 1.5 million euros and targets the leading position in Central and Eastern Europe.
Following close on the heels of its US operations launch in September 2021, SaaS startup ProfitWheel announced securing a total capital raise of $3 million.
Press Hook, a Brooklyn based, tech-enabled, public relations platform, announced $1.5 million in venture-funding after a successful year of growth, led by Emergent Ventures, The Fund and TnT Ventures.
Global incubator MXP Ventures announced the establishment of a $10 million venture fund to invest in new agency startups globally. The fund will focus on building and rapidly scaling new agencies across the marketing services spectrum.
The Vendry raises $6.5m seed round to support corporate events industry with new marketplace solutions
The Vendry, a marketplace and professional community for corporate event planners, announced the close of a $6.5 million seed funding round led by Peter Boyce, Founder of Stellation Capital.
Organic food startup Teatis closes seed funding round to advance production and marketing in the U.S.
Teatis, makers of superfood powders for diabetic consumers, announces the close of its seed funding round. The science-backed brand that specializes in sugar-blocking teas accrued $700,000 from various high-power angel investors.
GoodKarma is a Dutch startup that works with brands to create unique experiences by offering them a host of services across branding, content, marketing, commerce and social media among others.
The Cross Media Congress 2021 will take place in Amsterdam on Wednesday 14 September 2021. The 5 best media and marcom startups of the moment in The Netherlands will be speaking at this conference
Wonder Brands, the company building Latin America's best portfolio of digital brands, closed $20 million in seed financing, led by ALLVP and Mountain Nazca with CoVenture and Victory Park Capital joining to close the round.
Surfside, the end-to-end marketing platform turning first party customer data into personalized marketing for the cannabis industry, announced it has raised $4 million in Seed funding.
Twenty-five African female-founded tech startups have been selected for the second edition of The Future is Female Mentorship Program, a PR and communications mentorship program dedicated exclusively to African female tech founders.
UK-based startup Playrcart, the company that makes advertising assets instantly transactional, raised over £1 million in funding and added industry heavyweight Peter Scott as Chairman.
B2B sales productivity startup Nektar.ai closes $8.1m to accelerate product development, launch in the US market
B2B sales productivity startup, Nektar.ai has raised an additional $ 6 million seed round of funding led by B Capital Group, 3one4 Capital and Nexus Venture Partners.
Founded as a customer service solution that evolved into a customer engagement platform, European company Dixa announced a Series C funding round totaling $105 million.
PowerPublish, a virtual marketplace connecting brand marketers with journalists and writers, was recognized in annual list of top 10 tech startups.
OneScreen.ai startup closes $1m pre-seed round to fix the broken out-of-home (OOH) advertising industry
OneScreen.ai, a startup that is solving in out-of-home (OOH) advertising problem, closed $1 million in pre-seed funding.
Stagerie has launched the first national online home staging consultation marketplace, connecting real estate agents, homeowners, and expert stagers.
Iron Ox, a farming innovation company with deep expertise in robotics and artificial intelligence, hired its first Chief Financial Officer and its first Head of Marketing as the company accelerates growth and expands its commercial footprint.
MarketForce acquires Digiduka startup to consolidate distribution of consumer goods with digital financial services in Africa
MarketForce, the end-to-end retail distribution platform for consumer brands in Africa, announced the strategic acquisition of Digiduka, a startup on a mission to bring informal retailers in Africa into the digital economy.
Marketing Artificial Intelligence Institute has appointed Cathy McPhillips to Chief Growth Officer, and announced the closing of a $1 million seed round to accelerate understanding and adoption of artificial intelligence across the marketing industry.
Hashflow, a decentralized exchange connecting DeFi traders with top crypto market makers, closed a seed funding round of $3.2 million from leading venture capital firms and angel investors.
Israeli customer intelligence startup Affogata raises $5.5m seed funding to bring consumer's voice to customer-obsessed brands
Affogata, the customer intelligence platform enabling brands to harness data to guarantee their consumers a perfect experience, announced a $5.5 million financing round of seed funding co-led by Mangrove Capital Partners.
The number one reason for startup failure isn't lack of funding or stiff competition. The main reason is 'misreading market demand'. Therefore, it becomes important for startups to thoroughly research the market.
Entrepreneurs face thousands of obstacles in their careers. Seed money, growth, staffing - the list is endless. Some prioritize funding, leaving them bound to venture capitalists whose goals clash with theirs.
Martech startup Ziflow raises $6m in expansion funding to meet growing demand for creative collaboration
Ziflow, industry's player in creative review and approval solution for agencies and brands, announced the raise of $6 million expansion round, led by Companyon Ventures.
BLAZE, the industry player enterprise resource planning and point of sale platform for legal cannabis, recently closed its Series A funding round at $8 million.
Marketing tech startup Worth has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories.
When Blended Sense began as a lightbulb in actor Abigail Rose's mind just shy of two years ago, it was an answer to her own palpable, tear-inducing frustrations as a creative professional.
MIX is a Dutch-based agency that uses creative thinking to forge a connection between business, brand and marketing by analyzing businesses from all sides, determining where value is created and optimizing exactly those points.
Vuzix Partners with marketing tech startup rooom AG to expand its presence in enterprise training on 3D Augmented Reality content
Vuzix Corporation, a supplier of Smart Glasses and Augmented Reality (AR) technology and products, announced a partnership with rooom AG, a marketing tech startup based in Germany that offers an innovative all-in-one solution for 3D and AR.
Rollick Inc., which operates the GoRollick Powersports, RV, and Boat Buying Program Marketplace, announced the closing of $8.5 million in funding.
Rev Ventures Group, a technology driven performance marketing ecosystem, announced the completion of a $1 million seed round of funding led by KEY Investment Partners with participation from Phyto Partners.
Text message marketing startup Postscript raises $35m to fuel the future of customer communication via SMS
Postscript, the text message marketing platform for Shopify stores, announced a new round of Series B funding of $35 million led by Greylock, with participation from YC Continuity Fund, OpenView, and others
Emotive startup raises $50m Series B funding to accelerates growth of its conversational text message platform
Emotive, the first and only conversational text message platform for eCommerce brands, announced the closing of a Series B funding round of $50 million led by CRV, bringing the company's valuation to $400 million.
GoStork, the first fertility marketplace, announced its first round of seed funding in the amount of $760,000 for the expansion of services, providers and key staff to simplify the first steps in the family building journey.
Venture capital fund Yolo Investments has made a significant investment into digital marketing specialists and venture hub eCartic.
Unstack, the platform that helps entrepreneurs and marketing teams build digital businesses without code, raised $3.1 million in seed capital, led by El Cap Holdings with participation from existing investors.
MRM, a marketing agency that is part of McCann Worldgroup, and Founders Factory, the influential startup studio and accelerator, announced a new partnership, to give MRM access to Founders Factory's network of startups.
British adtech startup Illuma Technology, an independent contextual AI specialist, has been selected for capital fundraising through PwC's Raise programme.
Exceed.ai has raised $4 million in funding for its AI-powered assistant that helps companies scale their marketing and sales operations by automatically qualifying leads through email, webchat, and SMS.
Plug and Play Japan has selected 103 startups in IoT, Fintech, Insurtech, Mobility, Brand & Retail, Hardtech & Health, and newly launched vertical, Smart Cities, for the Winter/Spring 2021 Batch accelerator program.
Innovative startup Sell&Buy USA has launched an online marketplace exclusively for American-made products, co-founded by tech entrepreneurs Kiché Rubalcava and Mariam Bulin-Diarra.
Konnecto, the consumer intelligence platform enabling brands to gain visibility into the earliest stages of the consumer journey, announced the completion of a $3.5 million seed round, led by TPY Capital.
Digital marketing agency GR0 has officially launched a startup studio located in the Playa Vista area with a main focus in organic growth for direct-to-consumer startups.
Berlin startup DigiWhat launched international B2B case studies standard to simplifiy marketing, matchmaking and lead generation efforts for tech companies, venture builders and events.
The Naked Market, San Francisco-based CPG brand, has closed $6 million seed funding round, with participation from several investors.
International Advertising Association is partnering up with its youngest member, Mediaspace.global, the brand-new professional social platform for media, marketing, tech, innovation and regulation.
Startup Weekly talks with Kinga Incze, founder of Mediaspace.global, a new, independent social platform for media, marketing, tech, law, innovation and regulation company based in London, UK.
Washington-based startup Fabric launches headless commerce platform with $9.5m seed funding to grow D2C, B2B brands
Fabric, headless commerce platform purpose-built for growth launched its cloud-native experience and commerce product suite and announced $9.5 million in seed funding led by Redpoint Ventures, with participation from Sierra Ventures and Expa.
Tech startup PulsePoint launches health incubator to support development of novel datasets and health intelligence
PulsePoint, a technology company using real-time data to accelerate health marketing announced the launch of PulsePoint Data Lab, a collaborative incubator program designed to support early stage health data startups.
5W Public Relations, one of 15 independently-owned PR firms in the U.S., announced it has been named PR Agency of Record for Heal, a healthtech startup that offers doctor house calls and telemedicine appointments.
Vya, a provider of simplified marketing execution for distributed organizations, has announced it has acquired Direct Options, a customer data and analytics firm.
Neighbor, the self-storage marketplace disruptor, has added three strategic hires to its executive team to fuel a new wave of growth for the Andreesesen Horowitz-funded startup, which has grown 5X in 2020.
Demand Sage, a US-based revenue operations startup built on Google Sheets, has raised a $3 million Seed round led by Eniac Ventures and Underscore VC.
Imagine Impact, the content accelerator and online marketplace startup founded by Academy Award-winning duo Brian Grazer and Ron Howard, announced the close of its Series A financing round led by Benchmark, a Silicon Valley Venture Capital firm.
SEMrush, an online visibility management and content marketing SaaS platform, has further expanded its ecosystem with the acquisition of a 100% stake in Poland's public relations SaaS startup Prowly.com.
BGF, UK and Ireland’s most active investor, has invested £2.6 million in Edinburgh based MRM Global, a high growth, industry-leading provider of marketing technology to the global drinks and hospitality sector.
InviteDesk, developer of event marketing software, has increased its capital by more than €500 thousand. With InviteDesk, companies increase their return on investment (ROI) from event marketing.
Early investors in startups with exposure to the fourth industrial revolution (4IR) are benefiting from significant revenue growth despite the physical constraints introduced by governments’ responses to the Covid-19 pandemic.
Social marketing platform Doit5 announced the launch of an advertising service that uses content with web based AR technology.
Ukrainian startup Liki24 raises $5m from Horizon Capital, existing investors to fuel European expansion
Liki24, Ukraine-based e-commerce platform for medicine delivery, raised a $5 million round from Horizon Capital and existing investors, bringing total funding raised to date to $6 million.
French startup AB Tasty announced a Series C round of funding to revolutionize how companies deliver the best brand and product experiences.
EHF Marketing GmbH, Monaco startup IQONIQ partner to drive fan engagement in European club handball competitions
EHF Marketing GmbH, the marketing subsidiary of the European Handball Federation, announced its partnership with IQONIQ, an innovative new fan engagement platform made for sports and entertainment.
As small businesses struggle with visibility and constrained marketing budgets, Ahlan Emirate, a startup based in United Arab Emirates has introduced a unique marketing offering that includes free SEO, increased web presence and connecting these businesses to prospective customers through its digital directory.
Vincula Holdings, domiciled in Johannesburg South Africa, is a startup connecting employers, project sponsors, contractors, subcontractors and suppliers through a platform that also seeks to provide participants with worldwide and focused exposure to grow their market share.
Dutch startup Be-Addy works with media agencies and advertisers to create, optimize and automate their media plans. Anton Kooijman, Elwin Gastelaars, the founders of the online advertising company elaborate.
GraphCMS GmbH, the company behind the GraphQL-native Headless CMS GraphCMS, announces a seed extension round of 2.5M €. The round is led by Peak Capital, with GraphCMS being their first investment in the German startup ecosystem.
Richard Juwah is the CEO of Richee Media, a full service Social Media agency based in Nigeria with both local and international clientele.
Costral Corporate Strategic Lab is an India-based management consulting startup working with organizations in marketability of their product from market survey and other tools, branding and and business development. The company also assists businesses to re-vamp their business model.
Josephine Pretorius is the founder and CEO of Consolidated Marketing Services, CMS, a South African startup offering marketing and PR services to clients predominantly in the energy and power infrastructure sector.
Ancywax is a research, media and marketing startup domiciled in Uganda’s capital Kampala that has since 2014 been offering clients a cocktail of services from idea to implementation through a model dubbed Concept Development. Ancel Bwire the CEO elaborates about the startup’s business model and plans moving forward.
Nathaniel Ndegwa is the Managing Director of Tipping Point Media, a Kenyan digital marketing startup that has now grown its clientele to 15 countries,, with a bias to SMEs and E-commerce
Dochase is a Nigerian data startup that assists businesses understand their markets, clientele with a view to boosting their sales and customer numbers. Goodnews Chibuke the CEO talked to Africa Business Communities about the startup’s business model.
Go Ads Africa is an advertising technology company that brings efficiency and granular pricing to the advertising scene. It relies on a hybrid Ad network that serves both digital and traditional media.
Buyology Co. LLC, is a Kenyan based startup that is assisting companies enhance customer experience through mystery shopping concept and training. It has over 3,500 mystery shoppers who visit clients’ businesses to audit service delivery and report back on their findings.